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Owners Find APEAL in New Ford Vehicles, Survey Says

July 31, 2015

Owners Find APEAL in New Ford Vehicles, Survey Says

Three Ford models—the 2015 Ford F-150, Ford Expedition and the Ford C-Max—topped their respective segments in the J.D. Power 2015 U.S. Automotive Performance Execution and Layout (APEAL) Study. With three-award winning vehicles, Ford is tied with Chevrolet and Porsche for most segment-level wins among automakers.

For the second year in a row, the all-new Ford F150 earned top marks in the Large Light Duty Pickup category, while the Expedition and C-Max prevailed in the Large SUV and Compact Multi-Purpose Vehicle categories, respectively. J.D. Power says that the results of the study have a direct correlation to brand loyalty and word of mouth, making more likely that customers purchase vehicle brands such as Ford that they deem to be the most reliable and trustworthy.

As its name implies, the APEAL Study uses 77 criteria to measure customer satisfaction with new vehicles. The focus group for the study was 84,000 new vehicle owners and lessees of 2015 vehicles who were surveyed about their vehicles after 90 days of use. J.D. Power polled APEAL Study participants between February and May 2015.

After participants were polled, J.D. Power then tallied the results into a composite, or APEAL Index, score for each auto brand. Overall, the Ford brand received a total of 798 points out of a possible 1000, a score that places the bowtie brand in the middle of the pack.

According to the APEAL Study, customers are particularly concerned about safety-related technologies and ranked vehicles with advanced safety features more favorably than those that lacked them. In fact, according to another J.D. Power study, customers are willing to pay several hundred dollars more for vehicles with blind-spot detection and prevention systems.

The APEAL Study also found that, for many consumers, there isn’t a perceptible difference in quality between premium and non-premium brands. While APEAL scores in the premium segment have stagnated over the past few years, average non-premium segment scores have improved by five percent each year.

Despite the strong showings by luxury brands such as Porsche, Jaguar and BMW, the segment wins by Ford’s SUV and MPV brands illustrates the degree to which non-premium brands have closed the perception gap.

For a more thorough breakdown of the APEAL Study results, visit the J.D. Power website.

You can own an all-new Ford F-150 like the one that won the J.D. Power award for best Large Light Duty Pickup, as well as high-quality Expedition and C-Max vehicles for sale. For the best Ford vehicles in the greater Sacramento area, stop by Elk Grove Ford today!