The U.S. automotive aftermarket is a billion-dollar industry that employs millions of manufacturers, distributors and retailers. Within that thriving secondary market, the Specialty Equipment Market Association (SEMA) Show is roughly equivalent in prestige to the Super Bowl. Since 1967, the SEMA Show has annually assembled the coolest figures and hottest specialty products from across the automotive world.
Ford has been involved with the SEMA Show since the beginning, having displayed a 1967 Ford GT40 model at the inaugural show. Now in its 48th year, the SEMA Show singled out three outstanding Ford models—the Ford Mustang, the Ford Focus and the Ford F-Series—as the finest vehicles in their respective categories.
Here are the awards Ford vehicles won at the 2015 SEMA Show:
This marks the first time an original equipment manufacturer (OEM) snagged three awards at this aftermarket trade show. Ford’s trio of award victories may be attributable, in part, to the high volume of Mustang, Focus and F-Series vehicles on display at SEMA. In fact, these three models were the most displayed vehicles at the show, thereby adding to Ford’s status as the largest OEM present with an approximate total of 50 vehicles on display during the four-day event.
One of the more highly anticipated specialty vehicles making its SEMA Show debut is the Ford Mustang Cobra Jet, a factory built drag racer with iconic (not to mention cool-looking) red-and-white cobra decals on the rear doors. The Cobra Jet first debuted in 1968 and was discontinued in the early 1970s, although a few iterations sporting the Mustang Cobra name surfaced at SEMA shows over the years.
Dave Pericak, who heads the Ford Performance division, expressed his company’s gratefulness for the support of the aftermarket demographic.
"Winning SEMA’s hottest vehicle awards for Mustang, Focus and F-Series is a great affirmation of the popularity of Ford vehicles with this trendsetting part of the market," said Pericak.
The 2015 SEMA Show runs from November 3-6 at the Las Vegas Convention Center. As it is an aftermarket trade show, the event is closed to the general public. However, Ford is hosting a SEMA Ignited event on November 6 that includes food, music, vehicle displays and more. To register for this free event, visit the SEMA Ignited homepage.
For the hottest new Ford models, including the Mustang, Focus and F-Series, stop by Elk Grove Ford today!