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Elk Grove Ford Examines the Atlas Pickup

June 3, 2014

Elk Grove Ford Examines the Atlas Pickup

This past January, Ford unveiled a concept pickup that wowed 2013 North American International Auto Show attendees. It felt like we only got a taste of the concept, named "Atlas," but our wondering minds are being satisfied for bit longer with the recent release of an in-depth look at the truck's evolution from ideas to implemented features.

The new Ford features new technologies and additions that ease the jobs, interests, and hobbies of pickup owners. Let's map out the Atlas' innovative attributes:

  • A "Cargo Cradle" extends from the tailgate, supplying some extra support for extra-long load without crowding up the truck's bed.
  • Cargo Ramps allow for easy transportation of wheel tractors, quads, and the like, into the bed.
  • The Dynamic Hitch Assist parallels the truck hitch and trailer coupling, while the interior infotainment display screen exhibits visual cues so hooking up your haul is simple.
  • Integrated roof carrier and cargo bed tie-down spots give this Ford pickup further moving flexibility.
  • Trailer Backup Assist includes a 360-degree camera so drivers can get a full view of the truck while reversing or maneuvering in and around tight areas.
  • LED lights placed on the side mirrors and within the cargo bed are perfect for those who find themselves often pulling late-night shifts.
  • Powered by a new Eco-Boost engine with optimized Auto Start-Stop and numerous other fuel-saving features, this Ford has an improved fuel-economy that many trucks aren't familiar with.

It seems Ford thought of everything when it came to the Atlas Concept. Though it isn't confirmed when this truck will become a reality and hit showrooms like the one at 9645 Auto Center Drive inElk Grove, CA, we still have just the thing to get the job done.

No matter how tough, rough, or dirty it is, the F-150 or F-250 can handle it with its spacious cargo room, hard-working powertrain, and high-tech features. Stop by Elk Grove Ford to test drive one today!